Film trailers are commercials that purely advertise to gain an audience. With the math being simple: the more people you get to see the trailer, the more likely you are to get people interested in shelling out cash to see the actual film. There is a significant amount of editing that takes place to ensure that a trailer serves it purpose because they aim to show a shorter version of the actual film but only including the most important and interesting shots to attract the relevant audience.
I looked at two different genre trailers: The christmas carol
http://www.imdb.com/video/imdb/vi3629253145/
Genre- animation (children, family)
Narrative- classic christmas carol about Ebenezer Scrooge and the 3 ghost that visit him.
Unique selling point- 3D film as well as the film being a remaking of the well known christmas story.
Target audience- (PG) children and family
Music-
- cheerful music
- christmas music
- silence when scrooge talks makes it more dramatic
- At the climax music gets faster
Shots types/ camera angles- ariel shot/ birds eye view following snow flake and then it lands on scrooge and this introduces the main character we then get a close up of scrooges face and see his emotions and repsone to christmas.
Pace- starts slow setting the scene then speeds up showing more action and drama happening making it more intresting.
Dialogue- scrooge says
- "Bah- Humbug"
- can i have them all at once (humour)
- is someone there (scary)
Voiceover- repeating the main information e.g. 3D and popular actor Jim Carrey
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